‘My Eyes Were So Swollen I Couldn’t Even Open Them’

Amanda Preisinger feels anxious about her daughter’s upcoming 13th birthday party. It’s not due to the usual causes related to a home packed of loud adolescent kids, but because it’s the initial occasion she will reveal her new face to friends and relatives. “Obviously I’m going to inform all guests as they arrive, ‘Just so you know, this is not the way I appear,’” states the thirty-year-old real estate agent from south Florida.

How she looks is, well, a somewhat surprising – her face puffed up and unnaturally tightened, as though held together by industrial-grade tape. Her new – and she’s keen to stress, temporary – appearance is the result of six cosmetic procedures, including an endoscopic mid-facelift, performed by a doctor in Turkey’s Istanbul, last month. “My poor husband teared up when he viewed me for the first time because I couldn’t even open my eyes. That indicates puffy I was,” she explains to me via video call from her house. “I needed to inform him: ‘Honey, I’m fine, I’m not in pain. I just appear as if someone attacked me.’”

Increasing Popularity of Early Facelifts

According to cosmetic specialists, Preisinger is one of a growing number of individuals choosing to undergo a facelift in their 20s and 30s – well over a ten years before typical surgeons’ typical patient age range of 40 to 60. (Although many specialists are eager to highlight the industry edict of: “We address genetics, not age.”) “I have individuals in their late twenties requesting facelifts,” says London-based cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who focuses on the head and neck. “It’s a very significant surgery, and I’m a bit concerned when I see individuals opting for it as a personal preference.”

Explaining the Facelift Procedure

A facelift, alternatively called a rhytidectomy, elevates the tissues in the face that begin to droop as we grow older. “Human faces are structured a little like onion layers,” says Kent-based facial plastic surgeon Marc Pacifico. “Dermis and adipose on the top, then a stratum of connective tissue known as the superficial musculoaponeurotic system. Think of the facial framework as the structural foundation of the face. And that is what causes aging; that is what becomes lax and drags the skin down with it.”

You endanger performing surgery on individuals that have deeper issues. It’s not advisable for an conscientious surgeon to pursue

Previously reserved of affluent seniors, “filler fatigue” – when excessive use of dermal fillers stretches the face and leads to looseness in the skin – combined with the common adoption of weight-loss drugs, low-cost medical tourism, and the development of novel, famous-figure-promoted operative methods are attracting a different type of customer towards this invasive surgery. Statistics indicate an 8% increase in facial lifts over the last year in the United Kingdom; while a survey revealed that the portion of younger facelift patients is increasing, with one-third of procedures now performed on patients aged 35-55.

“Patients are asking now to look like the optimal form of themselves and naturally the techniques are evolving,” comments Orfaniotis. Currently, the trending procedure is the comprehensive facial lift, a method promoted by everyone from reality TV star Kris Jenner, to style creator Marc Jacobs.

Advanced Lifting Method

While a more traditional facelift entails elevating the superficial layer, the deep plane facelift releases the underlying structures beneath it, allowing doctors to restructure the face by moving the underlying layers, and avoiding the tight, stretched look sometimes wrought by more traditional techniques. “We avoid placing tension on the skin because we’re going below, to the underlying structures,” says Harley Street cosmetic doctor Rajiv Grover, who focuses on the deep plane technique. “It is the underlying layers that is repositioned. The skin follows along as a passenger.” Elevating the whole facial structure as a single unit results in a authentic-appearing and longer-lasting outcome. It additionally implies that the surgery is no longer being used for the express purpose of anti-ageing – or rejuvenation, as the aesthetics industry describes it – but for “enhancement” and facial restructuring, too. “We’re getting many inquiries from patients aged late twenties to mid-thirties for this reason,” says Grover.

Individual Experience

Preisinger had not intended on getting a facial lift – at minimum not at the age of 30. But years of using hyaluronic acid dermal fillers in an effort at “facial balancing” implied that by the time she reached her late twenties, she was “damaged”. “I didn’t do this because I wanted to look young,” she says. “I did it because the injectable ruined my face. I regret ever done it. If I had avoided the injectable, I don’t think I would be where I’m at right now.”

If dermal fillers completely disappear has historically been a debated topic in the aesthetics industry. “Studies have indicated that not only do they rarely fully dissipate,” says Grover, “but they migrate and can obstruct lymphatic channels. A contributing factor to what we term ‘pillow face’ is also the fact that to some extent, the face becomes somewhat fluid-filled because its ability to drain bodily fluid has been diminished.” Though studies into the area is preliminary, cautionary statements on injectables’ possible effects on the lymphatic system have been issued, and further research announced. One highly regarded face specialist, speaking anonymously, says he would avoid using injectables in a client because of the dangers they pose. “A lot of doctors avoid discussing this, because the companies who produce injectables can be quite forceful.” He’s been told accounts, he says, of plastic surgeons facing legal actions after expressing worries.

Decision and Procedure

For Preisinger, after beginning using injectables, she believed she had to keep adding more – particularly when it started to migrate to different areas of her face. She was only twenty-eight when a nearby cosmetic doctor in the state suggested that a facial and neck surgery might be what she required to exit the cycle of treatments. Two years later, she found herself selecting from a list of recommended hotels in the city, sent to her by the patient coordinator at her surgeon’s office.

Originally, Preisinger had planned for an eyelid surgery – commonly called blepharoplasty – but her doctor advised her that a facelift was the right solution for the looseness she was finding in her face. She booked a brow lift, a mid-facelift and a neck lift. The eve of her operation, 24 hours post she’d arrived alone in Turkey, she opted to include a mouth enhancement. “Then he said, ‘We will elevate the lower eyelid puffiness.’ Then he said, ‘I think if we remove some cheek fat, it will sculpt your face.’ Thus I ultimately adding two more procedures,” she says. She spent $22,000 (sixteen thousand five hundred pounds) for the six-hour surgery, plus a three-day|

Veronica Smith
Veronica Smith

Liam Voss is a seasoned business strategist and digital transformation expert with over 15 years of experience in global markets.